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Fit For Purpose

Step off Stage and into Your Purpose!

6 Week Online Course for Female Fitness Competitors Ready to Build Their Brand & the Attract Aligned Opportunities
I'm ready, I want in!

You've put in the work:

The training, the discipline, the dedication, the organization, the commitment to a goal and plan. You’ve stepped on stage (or are about to!) and proven to yourself what you’re capable of. So what comes next?

If you’re a competitor who wants more than just a trophy—if you’re ready to turn your passion into a platform, attract sponsorships, and create real opportunities— *Fit for Purpose* is for you.

Why I Created This Course

After years of competing, coaching, and working with brands as a sponsored athlete, I realized so many women feel lost after the competition is over. You have the drive, the story, and the results—but you’re not sure how to share it, build your brand, or attract the partnerships you deserve.

That’s why I created *Fit for Purpose*: to help you bridge the gap between your fitness journey and your future opportunities, using intentional social media strategies, personal branding, and life coaching.

 

What You'll Get Inside FFP:

+ Uncover Your Passions & Beliefs

+ Discover Your Unique Strengths & Vision for Your Life

+ Get clear on your “WHY” 

+ Clarify Your Story and Message

+ Identify your ideal audience aka “Your Niche”

+ Attract "Your People" with your message

+ Develop Your Personal Brand Guidelines

+ Write Your Brand Goals & Marketing Plan

+ Optimize your social media profiles for max impact

+ Develop Your Visual Brand Image & Aesthetics

+ Learn How to Plan Batch, and Create  a Month of Content that connects in One Day

+ Personalized feedback & strategy session with me to get real results

+  Refine your brand & action plan for the future

+ Learn how to seek out potential opportunities & write Winning collaboration proposals

+ Practice pitching with confidence

...and so much more!

Plus You'll Learn How to:

  • Position yourself as a leader in your niche  
  • Grow your following with intention (not overwhelm)  
  • Pitch brands and land sponsorships—even if you’re just starting out  
  • Build a brand that opens doors long after you step off stage

This course is a combination of video recordings and live coaching calls. This gives you flexibility as a semi self-paced program, but also with the accountability of having a "due date" to complete & turn in assignments for feedback. The next class for this program will start mid/late February 2026.

Stay tuned for sign up dates and when the next course starts. *Save your login info*

Why Learn From Me?

I’ve been where you are. I’ve built my own brand from scratch, worked with top companies, and turned my passion for fitness into a platform for impact and income. Now, I want to help you do the same—with proven strategies, real-world experience, and a whole lot of encouragement.

Questions?   Let’s chat! DM me on IG or email me [email protected] —I’m here to help.

Ready to Step Into Your Purpose?

If you’re ready to stop waiting for opportunities and start creating them, Fit for Purpose will give you the tools, strategies, and support you need.

Enroll Now!

FFP Course Modules:

Pre-Course Lessons

  • Lesson 1: Defining Success: On Stage & Beyond
  • Lesson 2: Defining Your Identity
  • Lesson 3:  Discovering Your Passions

Week 1 - Define YOU & Your Purpose

  • Lesson 1:  Define Your Core Values within Your Identity
  • Lesson 2:  Creating Vision for Your Life
  • Lesson 3:  Life Plan Breakdown
  • Lesson 4:  More Examples of the Life Plan Breakdown

Week 2 - Craft Your Message & Find Your Audience

  • Lesson 1:  Your Personal Brand Guidelines
  •  Lesson 2: Identifying Your Audience (aka your Niche)
  •  Lesson 3:  Sharing Your Experiences & Knowing Your "Why"
  • Lesson 4:  Setting Goals That Align with Your Life

Week 3 - Build Your Online Presence

  • Lesson 1:  Get Set up on the Proper Channels
  • Lesson 2: Your Brand Image - Color Schemes, Fonts, and more!
  • Lesson 3:  Getting Clear on Your Message & Voice

Week 4 - Creating Content Consistently

  • Lesson 1:  Content Needed to Attract Your Audience
  •  Lesson 2: Content that Connects & Intentional Posting
    • Lesson 2b: Creating with Canva Basics
  • Lesson 3: Content Batching & Scheduling
  • Lesson 4:  Engaging with Your Audience & Collaborations

Week 5 - Brand Audit and 1x1 Session

  • Lesson 1:  Preparing for your 1x1 Coaching Session
  • Lesson 2:  Your 60 minute 1x1 Session & 90 Day Action Plan

Week 6 - Attract & Pitch Brand Partners

  • Lesson 1: Identifying Your Aligned Brands
  • Lesson 2: Building Your Media Kit to Reach Out
  • Lesson 3:  Creating a Personal Pitch & Business Proposal
  • Lesson 4:  Negotiation & Long-Term Partnerships

BONUSES!

  • Bonus 1:  Picture Power! Working with a Photographer
    • includes "Camera Ready Makeup Guide"
  • Bonus 2:  Boss Your Own Brand - Getting Your Own Professional looking photos
    • includes "DIY Gear List"
  • Bonus 3: 30 Day Fitness Content Calendar Ideas & Prompts
  • Bonus 4: Content Batching Calendar Template (Weekly & Monthly)
  • Bonus 5: Caption Starter Hook Bank
  • Bonus 6:  Instagram Checklist
  • Bonus 7: Mic to Millions: Expanding Your Reach Through Podcasts
Fit For Purpose: Success Beyond the Stage

Your competing journey can fuel your success in every area of your life; it's time to use what you're gaining throughout your journey for more! Live the life you were created for.

$495.00 USD
Fit For Purpose: Success Beyond the Stage

The same 6 Week Program broken up into 3 easy payments over a 3 month timeframe.

3 monthly payments of $175.00 USD

Next class will start February 2026! Stay tuned!

Frequently Asked Questions: