Fit For Purpose
Step off Stage and into Your Purpose!
6 Week Online Course for Female Fitness Competitors Ready to Build Their Brand & the Attract Aligned Opportunities
You've put in the work:
The training, the discipline, the dedication, the organization, the commitment to a goal and plan. You’ve stepped on stage (or are about to!) and proven to yourself what you’re capable of. So what comes next?
If you’re a competitor who wants more than just a trophy—if you’re ready to turn your passion into a platform, attract sponsorships, and create real opportunities— *Fit for Purpose* is for you.
Why I Created This Course
After years of competing, coaching, and working with brands as a sponsored athlete, I realized so many women feel lost after the competition is over. You have the drive, the story, and the results—but you’re not sure how to share it, build your brand, or attract the partnerships you deserve.
That’s why I created *Fit for Purpose*: to help you bridge the gap between your fitness journey and your future opportunities, using intentional social media strategies, personal branding, and life coaching.
What You'll Get Inside FFP:
+ Uncover Your Passions & Beliefs
+ Discover Your Unique Strengths & Vision for Your Life
+ Get clear on your “WHY”Â
+ Clarify Your Story and Message
+ Identify your ideal audience aka “Your Niche”
+Â Attract "Your People" with your message
+ Develop Your Personal Brand Guidelines
+ Write Your Brand Goals & Marketing Plan
+ Optimize your social media profiles for max impact
+ Develop Your Visual Brand Image & Aesthetics
+ Learn How to Plan Batch, and Create a Month of Content that connects in One Day
+ Personalized feedback & strategy session with me to get real results
+Â Refine your brand & action plan for the future
+ Learn how to seek out potential opportunities & write Winning collaboration proposals
+ Practice pitching with confidence
...and so much more!
Plus You'll Learn How to:
- Position yourself as a leader in your niche Â
- Grow your following with intention (not overwhelm)Â Â
- Pitch brands and land sponsorships—even if you’re just starting out Â
- Build a brand that opens doors long after you step off stage
This course is semi self-paced with lesson video recordings released weekly and ONE private 1:1 coaching call. This gives you flexibility within the program, but also with the accountability of having a "due date" to complete & turn in assignments for feedback. You'll have 2 opportunities in 2026 to join this 6 week class -- the first class starts April 26 and the next will be late August!
Join the WAITLIST to be the first to know when the next class starts!  *Save your login info*
Why Learn From Me?
I’ve been where you are. I’ve built my own brand from scratch, worked with top companies, and turned my passion for fitness into a platform for impact and income. Now, I want to help you do the same—with proven strategies, real-world experience, and a whole lot of encouragement.
Questions?  Let’s chat! DM me on IG or email me whitney@wiser.fit —I’m here to help.
Ready to Step Into Your Purpose?
If you’re ready to stop waiting for opportunities and start creating them, Fit for Purpose will give you the tools, strategies, and support you need.
Class starts in April 2026! Only 10 spots available.
Join the Waitlist Now!FFP Course Outline:
Pre-Course Lessons
- Lesson 1: Defining Success: On Stage & Beyond
- Lesson 2:Â Defining Your Identity
- Lesson 3:Â Â Discovering Your Passions
Will be available sometime between April 15-22
Week 1 - Define YOU & Your Purpose
- Lesson 1:Â Define Your Core Values within Your Identity
- Lesson 2:Â Creating Vision for Your Life
- Lesson 3:Â Â Life Plan Breakdown
- Lesson 4:Â More Examples of the Life Plan Breakdown
Released on the official start date of the program TBD in April
Week 2 - Craft Your Message & Find Your Audience
- Lesson 1:Â Â Your Personal Brand Guidelines
- Â Lesson 2: Identifying Your Audience (aka your Niche)
- Â Lesson 3:Â Sharing Your Experiences & Knowing Your "Why"
- Lesson 4:Â Setting Goals That Align with Your Life
Released 1 week from start date
Week 3 - Build Your Online Presence
- Lesson 1:Â Get Set up on the Proper Channels
- Lesson 2: Your Brand Image - Color Schemes, Fonts, and more!
- Lesson 3:Â Getting Clear on Your Message & Voice
Released 2 weeks from start date
Week 4 - Creating Content Consistently
- Lesson 1: Content Needed to Attract Your Audience
- Â Lesson 2: Content that Connects & Intentional Posting
- Lesson 2b: Creating with Canva Basics
- Lesson 3: Content Batching & Scheduling
- Lesson 4:Â Engaging with Your Audience & Collaborations
Released 3 weeks from start date
Week 5 - Brand Audit and 1x1 Session
- Lesson 1:Â Preparing for your 1x1Â Coaching Session
- Lesson 2:Â Â Your 60 minute 1x1 Session & 90 Day Action Plan
We will schedule your 1x1 session based on your availability on week 5 of the program (*tentatively between May 15 -31)
Week 6 - Attract & Pitch Brand Partners
- Lesson 1: Identifying Your Aligned Brands
- Lesson 2:Â Building Your Media Kit to Reach Out
- Lesson 3:  Creating a Personal Pitch & Business Proposal
- Lesson 4:Â Negotiation & Long-Term Partnerships
Released 5 weeks from start date
BONUSES!
- Bonus 1: Picture Power! Working with a Photographer
- includes "Camera Ready Makeup Guide"
- Bonus 2:Â Â Â Boss Your Own Brand - Getting Your Own Professional looking photos
- includes "DIY Gear List"
- Bonus 3:  30 Day Fitness Content Calendar Ideas & Prompts
- Bonus 4:Â Â Content Batching Calendar Template (Weekly & Monthly)
- Bonus 5:Â Â Caption Starter Hook Bank
- Bonus 6:Â Â Instagram Checklist
- Bonus 7:Â Â Mic to Millions: Expanding Your Reach Through Podcasts
All bonus content will be released by May 1 to all those enrolled in the program and will available until the end of the 90 day course access mid/late July.
Next class will start April 26, 2026 -- Spots are Limited!Â
NOTE - If class fills up early, start date could be moved up to April 19. You'll receive email updates once enrolled.
Payment Plans are available. Click the offer above to see more options.
Use code LEVELUP for $100 off until March 20!
Frequently Asked Questions:
Q: Who is this course for?
Q: Do I need a big following to benefit from this course?
Q: How is the course delivered?
Q: What if I can’t keep up with the weekly modules?
Q: Will I get personal feedback?
Q: What if I’m not sure about my niche or brand yet?
Q: What if I have more questions?
“This course helped me optimize my content, embolden my voice, and make a real impact online.”
- Lexi Dillon, FFP Class of 2025
