Fit For Purpose
Step off Stage and into Your Purpose!
6 Week Online Course for Female Fitness Competitors Ready to Build Their Brand & the Attract Aligned Opportunities
You've put in the work:
The training, the discipline, the dedication, the organization, the commitment to a goal and plan. You’ve stepped on stage (or are about to!) and proven to yourself what you’re capable of. So what comes next?
If you’re a competitor who wants more than just a trophy—if you’re ready to turn your passion into a platform, attract sponsorships, and create real opportunities— *Fit for Purpose* is for you.
Why I Created This Course
After years of competing, coaching, and working with brands as a sponsored athlete, I realized so many women feel lost after the competition is over. You have the drive, the story, and the results—but you’re not sure how to share it, build your brand, or attract the partnerships you deserve.
That’s why I created *Fit for Purpose*: to help you bridge the gap between your fitness journey and your future opportunities, using intentional social media strategies, personal branding, and life coaching.
What's Inside the Course:
Part 1: Defining YOU, Your Passions, Your Purpose
+ Uncover Your Passions & Beliefs
+ Discover Your Unique Strengths & Vision
+ Get clear on your “WHY”Â
Part 2: Your Life, Your Why, Your People
+ Clarify Your Story and Message
+ Identify your ideal audience aka “Your People”!
+Â Attracting "Your People" with your message
Part 3: Build Your Online Presence
+ Develop Your Personal Brand Guidelines
+ Write Your Brand Goals & Marketing Plan
+ Optimize your social media profiles for max impact
Part 4: Content Creation
+ Develop Your Visual Brand Image & Aesthetics
+ Plan, Batch, and Create content that connects
+ Learn Process to Create a Month of Content in One Day
Part 5:Â 1:1 Brand Audit & Live CoachingÂ
+ Personalized feedback & strategy session with me to get real results
+ Refine your brand & action plan for the future
Part 6:Â Attract & Pitch Brand Partnerships
+ Learn to seek out potential opportunities & write Winning collaboration proposals
+ Practice pitching with confidence
...and so much more!
More detailed course info coming soon via email!
Plus You'll Learn How to:
- Position yourself as a leader in your niche Â
- Grow your following with intention (not overwhelm)Â Â
- Pitch brands and land sponsorships—even if you’re just starting out Â
- Build a brand that opens doors long after you step off stage
Ready to Step Into Your Purpose?
If you’re ready to stop waiting for opportunities and start creating them, Fit for Purpose will give you the tools, strategies, and support you need.
This course is a combination of video recordings and live coaching calls. This gives you flexibility as a semi self-paced program, but also with the accountability of having a "due date" to complete & turn in assignments for feedback. The program starts the week of August 25.
You'll receive more details after you sign up, a few days before the course starts. *Save your login info*
Why Learn From Me?
I’ve been where you are. I’ve built my own brand from scratch, worked with top companies, and turned my passion for fitness into a platform for impact and income. Now, I want to help you do the same—with proven strategies, real-world experience, and a whole lot of encouragement.
Questions?  Let’s chat! DM me on IG or email me [email protected] —I’m here to help.
Get $100Â OFF if you sign up by July 27! Use code READY100
 After July 27, Get $50 OFF if you sign up Aug 10 with code READY50
Deadline to enter for this class is August 24.
If you have completed the "Building Your Best Life" Program and want to join this program, we are offering a discounted rate just for you! Contact Whitney directly for that promo code.
Email [email protected]Â for any questions or additional course info.
