Fit For Purpose
Step off Stage and into Your Purpose!
6 Week Online Course for Female Fitness Competitors Ready to Build Their Brand & the Attract Aligned Opportunities
You've put in the work:
The training, the discipline, the dedication, the organization, the commitment to a goal and plan. You’ve stepped on stage (or are about to!) and proven to yourself what you’re capable of. So what comes next?
If you’re a competitor who wants more than just a trophy—if you’re ready to turn your passion into a platform, attract sponsorships, and create real opportunities— *Fit for Purpose* is for you.
Why I Created This Course
After years of competing, coaching, and working with brands as a sponsored athlete, I realized so many women feel lost after the competition is over. You have the drive, the story, and the results—but you’re not sure how to share it, build your brand, or attract the partnerships you deserve.
That’s why I created *Fit for Purpose*: to help you bridge the gap between your fitness journey and your future opportunities, using intentional social media strategies, personal branding, and life coaching.
What You'll Get Inside FFP:
+ Uncover Your Passions & Beliefs
+ Discover Your Unique Strengths & Vision for Your Life
+ Get clear on your “WHY”Â
+ Clarify Your Story and Message
+ Identify your ideal audience aka “Your Niche”
+Â Attract "Your People" with your message
+ Develop Your Personal Brand Guidelines
+ Write Your Brand Goals & Marketing Plan
+ Optimize your social media profiles for max impact
+ Develop Your Visual Brand Image & Aesthetics
+ Learn How to Plan Batch, and Create a Month of Content that connects in One Day
+ Personalized feedback & strategy session with me to get real results
+Â Refine your brand & action plan for the future
+ Learn how to seek out potential opportunities & write Winning collaboration proposals
+ Practice pitching with confidence
...and so much more!
Plus You'll Learn How to:
- Position yourself as a leader in your niche Â
- Grow your following with intention (not overwhelm)Â Â
- Pitch brands and land sponsorships—even if you’re just starting out Â
- Build a brand that opens doors long after you step off stage
This course is a combination of video recordings and live coaching calls. This gives you flexibility as a semi self-paced program, but also with the accountability of having a "due date" to complete & turn in assignments for feedback. The program starts the week of Aug 25.
You'll receive more details after you sign up, a few days before the course starts. *Save your login info*
Why Learn From Me?
I’ve been where you are. I’ve built my own brand from scratch, worked with top companies, and turned my passion for fitness into a platform for impact and income. Now, I want to help you do the same—with proven strategies, real-world experience, and a whole lot of encouragement.
Questions?  Let’s chat! DM me on IG or email me [email protected] —I’m here to help.
Ready to Step Into Your Purpose?
If you’re ready to stop waiting for opportunities and start creating them, Fit for Purpose will give you the tools, strategies, and support you need.
Enroll Now!FFP Course Modules:
Week 1 - Define YOU & Your Purpose
- Pre-Course Work:Â Discovering Your Passions & Purpose
- Lesson 1:Â Define Your Core Values within Your Identity
- Lesson 2:Â Creating Vision for Your Life
- Lesson 3:Â Setting Goals That Align
- Lesson 4:Â More Examples of the Life Plan Breakdown
Week 2 - Develop Your Personal Brand Guidelines
- Lesson 1:Â Personal Brand Mission & Goals
- Â Lesson 2: Identify Your Niche (specifically)
- Â Lesson 3:Â Sharing Your Experiences & Knowing Your WHY
- Lesson 4:Â Â Goals That Align
Week 3 - Build Your Online Presence
- Lesson 1:Â Get Set up on the Proper Channels
- Lesson 2: Brand Image (through modeling) - Color Schemes, Fonts, and more!
- Lesson 3:Â Getting Clear on Your Messaging & Voice
Week 4 - Content Creation!
- Lesson 1:Â Content Needed to Attract Aligned Opportunities
- Â Lesson 2: Content that Connects & Intentional Posting
- Â Lesson 3:Â Content Batching & Scheduling
- Lesson 4:Â Engaging with Your Audience & Collaborations
Week 5 - Brand Audit and 1x1 Session
- Lesson 1:Â Prepare for your 1x1 focused coaching session
- Lesson 2: Setting Up Habits & Routines for Success
- Lesson 3:Â Â Your 60 minute Session
Week 6 - Attract Aligned Opportunities
- Lesson 1:Â Sponsorships - Brands you already know and love!
- Â Lesson 2: How to Communicate with Brands/Companies You Want to Work with
- Â Lesson 3:Â Writing a Proposal or Business Case to submit
- Lesson 4:Â Â Feedback & Negotiating Deals
BONUSES!
- Bonus 1: Picture Perfect! Working with a Photographer
- Camera Ready Makeup Guide
- Bonus 2:Â Â Boss Your Own Brand - Getting Your Own Professional looking photos
- DIY Gear List
- Bonus 3:Â Content Calendar Template with Writing Prompts
- Bonus 4:Â Expanding Your Reach Through Podcasts
and more coming soon!
Next class will start early 2026! Stay tuned!
