Fit For Purpose
6 Week Online Program for Female Fitness Competitors and Aspiring Fitness Professionals Ready to Build Their Personal Brand, Grow Their Online Presence & Attract Aligned Opportunities
Whether that means new coaching clients, collaborations, sponsorships, speaking opportunities—or simply becoming known for what you do best.
 Step Off Stage & Into Your Purpose
Build a personal brand that actually reflects who you are—and use it to attract the opportunities you want next in life.
For female competitors, coaches & women building a future in fitness.
Next class begins September 20 ~ Only 8 spots available
I'm ready to use my journey for more!You put in the work already:
The training, the discipline, the dedication, the organization, the commitment to a goal and plan. You’ve stepped on stage (or are preparing to!) and proven to yourself what you’re capable of. So what comes next?
If you’re a competitor who wants more than just a trophy—if you’re ready to turn your passion into a purpose and a platform, attract sponsorships, and create real opportunities— Fit for Purpose is for you.
Why I Created This Course
After years of competing, coaching, and working with brands as a sponsored athlete, I realized so many women feel lost after the competition is over. You have the drive, the story, and the results—but you’re not sure how to share it, build your brand, or attract the partnerships you deserve.
That’s why I created Fit for Purpose: to help you bridge the gap between your fitness journey and your future opportunities, using intentional social media strategies, personal branding, and life coaching.
I had NO guidance and struggled to find my voice for the longest time when I could have been building a freakin' POWERFUL brand so much sooner and faster. You can now benefit from all the mistakes I made!
If This Sounds Like You...Â
- You sit down to post… and can't think of anything to post so you end up posting nothing
- You feel like you should be growing your online presence but you're really not sure how
- You don’t know what actually builds a brand vs just posting workouts
- You’re consistent for a week… then get overwhelmed and fall offÂ
- You know you have a bigger purpose… but don’t know how to communicate it
THIS was literally made for YOU!
Ok, I'm in - tell me how to do this!“This course helped me finally show up with confidence and clarity online—and create content that actually reflects who I am”
- Lexi Dillon, FFP Class of 2025
By the end of FFP, you'll have:
+Â A clear understanding of who you are, what you stand for and what you want to be known for.
+Â Your own personal brand guidelines, messaging and visual direction.
+Â An optimized online presence and content strategy you can actually maintain.
+Â A 90-day action plan for growing your visibility and reaching your goals.
+Â The tools to confidently pursue clients, collaborations, sponsorships and other aligned opportunities.
+Â Content Planning System (never run out of ideas again!) & Batching Plan to create ONE MONTH of Content in ONE day
YOU WON'T JUST WATCH LESSONS. YOU'LL BUILD:
+Â Personal Brand Guidelines
+Â Optimized Social Media Profiles
+Â Content Strategy + Batching System
+Â 90-Day Brand & Visibility Plan
+Â Media Kit
+Â Collaboration/Pitch Template
+Â Personalized Brand Audit
+Â Private 60-Minute Coaching Session
This course is semi self-paced with video lessons released weekly. The ONE private 1:1 coaching call can be scheduled at your convenience. This gives you flexibility within the program, but also with the accountability of having a "due date" to complete & turn in assignments for feedback.Â
The last opportunity in 2026 to join this 6 week program will begin September 20!
Why Learn From Me?
As an IFBB Bikini Olympian, NPC judge, coach, show promoter, sponsored athlete and someone who's spent years building businesses and opportunities in the fitness industry -- I’ve been where you are too. I’ve built my own brand from scratch, worked with top companies, and turned my passion for fitness into a platform for impact and income. Now, I want to help you do the same—with proven strategies, real-world experience, and a whole lot of encouragement.
One aligned opportunity can easily change the trajectory of your investment in this course—whether that's a new coaching client, a paid collaboration, a sponsorship, a speaking opportunity, or an introduction that opens another door.
I have earned thousands of dollars in products, services, and cash money from the brand deals and collabs I've had the opportunity to work on. All from simply having a strong online presence on social media. Take all my knowledge, tips, and tricks and use them to your advantage!
Questions?  Let’s chat! DM me on IG @WiserPrep or email me whitney@wiser.fit
Ready to Step Into Your Purpose?
If you’re ready to stop waiting for opportunities and start creating them, Fit for Purpose will give you the tools, strategies, and support you need.
Class starts the week of September 20, and I'm only taking a few ladies to ensure I can really make a difference in your brand, online presence, and next steps.
Enrollment closes September 19 OR when all 8 spots are filled.
Join Now!
FFP Course Outline:
Pre-Course Lessons
- Lesson 1: Defining Success: On Stage & Beyond
- Lesson 2:Â Defining Your Identity
- Lesson 3:Â Â Discovering Your Passions
Just a few little exercises to get your brain working in the right direction.
Total time:Â 15-30 minutes
Week 1 - Define YOU & Your Purpose
- Lesson 1:Â Define Your Core Values within Your Identity
- Lesson 2:Â Creating Vision for Your Life
- Lesson 3:Â Â Life Plan Breakdown
- Lesson 4:Â More Examples of the Life Plan Breakdown
Total time:Â Â 70 minute video lessons
Week 2 - Craft Your Message & Find Your Audience
- Lesson 1:Â Â Your Personal Brand Guidelines
- Â Lesson 2: Identifying Your Audience (aka your Niche)
- Â Lesson 3:Â Sharing Your Experiences & Knowing Your "Why"
- Lesson 4:Â Setting Goals That Align with Your Life
Released 1 week from start date
Total time:Â Â 70 minute video lessons
Week 3 - Build Your Online Presence
- Lesson 1:Â Get Set up on the Proper Channels
- Lesson 2: Your Brand Image - Color Schemes, Fonts, and more!
- Lesson 3:Â Getting Clear on Your Message & Voice
Released 2 weeks from start date
Total time:Â Â 1 hour & 50 min video lessons
Week 4 - Creating Content Consistently
- Lesson 1: Content Needed to Attract Your Audience
- Â Lesson 2: Content that Connects & Intentional Posting
- Lesson 2b: Creating with Canva Basics
- Lesson 3: Content Batching & Scheduling
- Lesson 4:Â Engaging with Your Audience & Collaborations
Released 3 weeks from start date
Total time:  3.5 hours video lessons
Week 5 - Brand Audit and 1:1 Session
- Lesson 1:Â Preparing for your 1:1Â Coaching Session
- Lesson 2:Â Â Your 60 minute 1:1 Session & 90 Day Action Plan
We will schedule your 1:1 session sometime during Weeks 5-6 based on availability.
Total time:  10 min video lesson + 60 min 1:1 session
Week 6 - Attract & Pitch Brand Partners
- Lesson 1: Identifying Your Aligned Brands
- Lesson 2:Â Building Your Media Kit to Reach Out
- Lesson 3:  Creating a Personal Pitch & Business Proposal
- Lesson 4:Â Negotiation & Long-Term Partnerships
Released 5 weeks from start date
Total time:  1.5 hours video lessons
BONUSES!
- Bonus 1: Picture Power! Working with a Photographer
- includes "Camera Ready Makeup Guide"
- Bonus 2:Â Â Â Boss Your Own Brand - Getting Your Own Professional-Looking photos
- includes "DIY Gear List"
- Bonus 3:  30 Day Fitness Content Calendar Ideas & Prompts
- Bonus 4:Â Â Content Batching Calendar Template (Weekly & Monthly)
- Bonus 5:Â Â Caption Starter Hook Bank
- Bonus 6:Â Â Instagram Checklist
- Bonus 7:Â Â Mic to Millions: Expanding Your Reach Through Podcasts
All bonus content will be released by Sept 20 to all those enrolled in the program and will available throughout the 90-day course access period.
Course Work & Time Allowance
This course has a total of almost 11 hours of video lessons to watch over the of 6-week period. Weekly average is 1.8 hours (or 20 minutes per day). Some weeks are more and some are less.Â
It's recommended that you spend approximately an additional 1 hour per week outside of the video lessons to complete your course work. Some students can complete the majority of their assignments while they're watching the video lessons, but some lessons will require special focus outside of the lesson time.
It would be best to allow approximately 3 hours on average per week to work on this course and get the most benefit from it. It is not mandatory, just a best practice.
Next class will start the week of September 20 -- Spots are Limited!Â
Use code LEVELUP for $100 off until September 12!
Pay in full and save $42 in addition to the $100 off!  Payment plans of 3 monthly payments of $199 & other plans available upon request.
Frequently Asked Questions:
Q: Who is this course for?
Q: What if I'm not trying to become an influencer or land sponsorships?
Q: Do I need a big following to benefit from this course?
Q: What if I want to take this class, but can't afford it right now?
Q: How is the course delivered?
Q: How much time should I plan to spend each week?
Q: What if I can’t keep up with the weekly modules?
Q: Will I get personal feedback?
Q: What if I’m not sure about my niche or brand yet?
Q: What if I have more questions?
Not Ready Yet?
Start Here! This is my 30 Day Fitness Content Calendar to help get you started with a few ideas so you can show up consistently online!
Take me to the Download Page :)