Fit For Purpose
Step off Stage and into Your Purpose!
6 Week Online Course for Female Fitness Competitors Ready to Build Their Brand & the Attract Aligned Opportunities
You've put in the work:
The training, the discipline, the dedication, the organization, the commitment to a goal and plan. You’ve stepped on stage (or are about to!) and proven to yourself what you’re capable of. So what comes next?
If you’re a competitor who wants more than just a trophy—if you’re ready to turn your passion into a platform, attract sponsorships, and create real opportunities— *Fit for Purpose* is for you.
Why I Created This Course
After years of competing, coaching, and working with brands as a sponsored athlete, I realized so many women feel lost after the competition is over. You have the drive, the story, and the results—but you’re not sure how to share it, build your brand, or attract the partnerships you deserve.
That’s why I created *Fit for Purpose*: to help you bridge the gap between your fitness journey and your future opportunities, using intentional social media strategies, personal branding, and life coaching.
What You'll Get Inside FFP:
+ Uncover Your Passions & Beliefs
+ Discover Your Unique Strengths & Vision for Your Life
+ Get clear on your “WHY”Â
+ Clarify Your Story and Message
+ Identify your ideal audience aka “Your Niche”
+Â Attract "Your People" with your message
+ Develop Your Personal Brand Guidelines
+ Write Your Brand Goals & Marketing Plan
+ Optimize your social media profiles for max impact
+ Develop Your Visual Brand Image & Aesthetics
+ Learn How to Plan Batch, and Create a Month of Content that connects in One Day
+ Personalized feedback & strategy session with me to get real results
+Â Refine your brand & action plan for the future
+ Learn how to seek out potential opportunities & write Winning collaboration proposals
+ Practice pitching with confidence
...and so much more!
Plus You'll Learn How to:
- Position yourself as a leader in your niche Â
- Grow your following with intention (not overwhelm)Â Â
- Pitch brands and land sponsorships—even if you’re just starting out Â
- Build a brand that opens doors long after you step off stage
This course is a combination of video recordings and live coaching calls. This gives you flexibility as a semi self-paced program, but also with the accountability of having a "due date" to complete & turn in assignments for feedback. The program starts the week of Aug 25.
You'll receive more details after you sign up, a few days before the course starts. *Save your login info*
Why Learn From Me?
I’ve been where you are. I’ve built my own brand from scratch, worked with top companies, and turned my passion for fitness into a platform for impact and income. Now, I want to help you do the same—with proven strategies, real-world experience, and a whole lot of encouragement.
Questions?  Let’s chat! DM me on IG or email me [email protected] —I’m here to help.
Ready to Step Into Your Purpose?
If you’re ready to stop waiting for opportunities and start creating them, Fit for Purpose will give you the tools, strategies, and support you need.
Enroll Now!FFP Course Modules:
Week 1 - Define YOU & Your Purpose
- Lesson 1:Â Discovering Your Passions & Purpose
-  Lesson 2: Define Your Identity, Core Values, and/or “Focus Areas”
- Â Lesson 3:Â Creating Your Life Vision & Plan
- Lesson 4:Â Setting Goals That Align
- Lesson 4a: Monthly, Weekly, Daily Plans
- Lesson 4b: More Examples of How to Break Your Goals Down Further
Week 2 - Develop Your Personal Brand Guidelines
- Lesson 1:Â Personal Brand Mission & Goals
- Â Lesson 2: Identify Your Niche (specifically)
- Â Lesson 3:Â Sharing Your Experiences & Knowing Your WHY
- Lesson 4:Â Start crafting Your Messaging & Differentiating Yourself
Week 3 - Build Your Online Presence
- Lesson 1:Â Get Set up on the Proper Channels
- Lesson 2: Brand Image (through modeling) - Color Schemes, Fonts, and more!
- Lesson 3:Â Getting Clear on Your Messaging & Voice
- Lesson 4:Â Attracting Your Niche & Aligned Opportunities
Week 4 - Content Creation!
- Lesson 1:Â Type of Content Needed to Attract Aligned Opps
- Â Lesson 2: Content that Connects & Intentional Posting
- Â Lesson 3:Â Content Batching & Scheduling
- Lesson 4:Â Engaging with Your Audience & Collaborations
Week 5 - Brand Audit and 1x1 Session
- Lesson 1:Â Prepare for your 1x1 focused coaching session
- Lesson 2: Setting Up Habits & Routines for Success
- Lesson 3:Â Â Your 60 minute Session
Week 6 - Attract Aligned Opportunities
- Lesson 1:Â Sponsorships - Brands you already know and love!
- Â Lesson 2: How to Communicate with Brands/Companies You Want to Work with
- Â Lesson 3:Â Writing a Proposal or Business Case to submit
- Lesson 4:Â Â Feedback & Negotiating Deals
BONUSES!
- Bonus 1: Content Calendar Template with Writing Prompts
- Bonus 2:Â Instagram Checklist
- Bonus 3:Â Proposal Templates
- Bonus 4: Confidence on Camera
- Learn how to show up authentically and confidently on video
Get $50 OFF if you sign up Aug 20 with code READY50
Deadline to enter for this class is August 24. First class is released on Monday, Aug 25.
